Concept · automotive care

TORQUE

A characterful detailing site with clear services and an interactive BMW hero.

An independent FORMIQ concept, not a client commission. Interface and data are for demonstration.

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Idea and visual direction

Character from the first view.

Visitors need to see the standard of care and understand which service fits their car.

Approach: A bold opening, controllable 3D model and a service structure without unnecessary jargon.
Visual system: A graphite base with a cool cyan accent. Contrast and dynamic typography reflect the automotive character.

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Interaction journey

Service pages, visual journeys and a responsive layout. The model is part of the demo, not a client project.

User journey: From discovering the car to comparing care options: polishing, protection and upkeep become clear service directions.
Interface details: The 3D model can be inspected from different angles. Service details explain the offer before discussing a task.

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Exploration outcome

The concept joins an emotive first impression with a clear route to the right car-care service.

What to explore: How services connect to an owner's needs: the car's character, the desired finish and the next step toward discussing care.
Prototype scope: A demonstration, not a live detailing service. Bookings, payments and real enquiries are not connected.