Concept · hospitality

STAY

An apartment-site concept shaped around the journey and the feeling of home.

An independent FORMIQ concept, not a client commission. Interface and data are for demonstration.

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Idea and visual direction

Feel the place first.

Guests should be able to imagine the space and compare suitable places to stay before booking.

Approach: A warm visual system, clear apartment cards and a guided selection journey.
Visual system: A light cream base, natural green and residential photography. The quiet system extends the atmosphere of the interiors.

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Interaction journey

Homepage, accommodation selection, interior photography and mobile layout.

User journey: Discovering the place leads into comparing options. Apartment cards connect each space to a type of trip.
Interface details: Photography, descriptions and the next step stay together. Choosing does not require returning to the top.

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Exploration outcome

The prototype follows a guest from discovering the place to choosing a room and the next booking step.

What to explore: A clear pre-booking journey: compare spaces, clarify the terms and discuss dates directly.
Prototype scope: A hospitality concept with demonstration content. Live room availability and actual booking are not connected.