Concept · e-commerce

LOZHKA

An ice cream shop concept with appetising imagery, an interactive flavour carousel and easy selection.

An independent FORMIQ concept, not a client commission. Interface and data are for demonstration.

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Idea and visual direction

Flavour starts with an image.

Visitors want to explore flavours, find a favourite and choose the right quantity without unnecessary steps.

Approach: Large product photography, a dimensional carousel, flavour search and quantity controls directly on product cards.
Visual system: A creamy base, berry accent and pink surface. Large photography gives each flavour its own presence.

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Interaction journey

A responsive storefront, smooth navigation to flavours and a local demo cart. Payment and delivery are not connected.

User journey: Browse flavours, select an ice cream in the carousel and smoothly reach its corresponding catalog card.
Interface details: The carousel responds to drag, wheel and arrows. A subtle image tilt adds dimension to the storefront.

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Exploration outcome

The concept combines an expressive storefront with search, filters and a convenient demo cart. No real orders are placed.

What to explore: Flavour search, categories and quantity controls on cards. The catalog and demo cart share the same selection.
Prototype scope: The cart is a local demonstration of the journey. No actual orders, payments or delivery are processed.