Client project · digital goods
CodeStore
From marketplace sales to a store of their own. Design and development for a digital-goods platform with a distinct identity.
CodeStore01 / 03

Idea and visual direction
From marketplaces to an independent brand.
The CodeStore team started selling digital goods on marketplaces. Their next step was an independent store: their own name, visual identity and direct relationship with customers.
- Approach
- The brief called for a bold, contemporary website at home in gaming culture. We paired dark surfaces, vivid accents and expressive product imagery with clear purchasing journeys.
- Visual system
- Deep dark surfaces, electric blue and dimensional product imagery. Individual categories have their own accents within a recognisable visual identity.
CodeStore02 / 03

Interaction journey
Many products. One clear system.
Games and services, Steam top-ups, Telegram Stars and subscriptions share a consistent system of cards, forms and mobile-friendly navigation.
- User journey
- Choose a game or service, find a product, enter a recipient and quantity. Essential parameters stay close to the action.
- Interface details
- Compact forms, currency and region selection, limit guidance and responsive product grids accommodate different product types.
CodeStore03 / 03

Project outcome
A store with a name of its own.
An independent digital storefront rather than another marketplace listing. Brand, catalogue and customer journey brought together in one place.
- What to explore
- The live website, catalogue structure, visual system, top-up interfaces and subscriptions.
- Project scope
- Storefront design and development, including customer journeys. Live payments and commercial activation are a separate stage; no financial results are claimed.