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CodeStore

From marketplace sales to a store of their own. Design and development for a digital-goods platform with a distinct identity.

CodeStore01 / 03
CodeStore — Client project · digital goods

Idea and visual direction

From marketplaces to an independent brand.

The CodeStore team started selling digital goods on marketplaces. Their next step was an independent store: their own name, visual identity and direct relationship with customers.

Approach
The brief called for a bold, contemporary website at home in gaming culture. We paired dark surfaces, vivid accents and expressive product imagery with clear purchasing journeys.
Visual system
Deep dark surfaces, electric blue and dimensional product imagery. Individual categories have their own accents within a recognisable visual identity.
CodeStore02 / 03
CodeStore — Games and services, Steam top-ups, Telegram Stars and subscriptions share a consistent system of cards, forms and mobile-friendly navigation.

Interaction journey

Many products. One clear system.

Games and services, Steam top-ups, Telegram Stars and subscriptions share a consistent system of cards, forms and mobile-friendly navigation.

User journey
Choose a game or service, find a product, enter a recipient and quantity. Essential parameters stay close to the action.
Interface details
Compact forms, currency and region selection, limit guidance and responsive product grids accommodate different product types.
CodeStore03 / 03
CodeStore: A store with a name of its own.

Project outcome

A store with a name of its own.

An independent digital storefront rather than another marketplace listing. Brand, catalogue and customer journey brought together in one place.

What to explore
The live website, catalogue structure, visual system, top-up interfaces and subscriptions.
Project scope
Storefront design and development, including customer journeys. Live payments and commercial activation are a separate stage; no financial results are claimed.